Success story:
Imagin
How imagin increases sales through its App.
We improve loyalty by personalizing communication with each user.
Imagin
Imagin is a youth-oriented mobile banking app. It combines financial products, experiences and digital content, with an offer in mobility, technology, travel, leisure or music.
Goal
Customize engagement and maximize transactions.
Solution
Advanced segmentation to target different products to different customer profiles through EMMA’s alternative advertising spaces.
Results
30% increase in conversion rate
55% reduction in user verification costs
14% increase in 3-month retention rate
Loyalty as the 2nd conversion
EMMA Native Ads represent a revolution in reaching out to imagin users. Personalized digital content with offers in different categories add value by bringing users closer to the most suitable imagin product for them.
Loyalty as the 2nd conversion
DYNAMIC, EASY AND FAST
Imagin has seen an improvement in its marketing app with the use and ease that EMMA provides to its marketing team for the scope of its communication and the measurement of results in real time.
¿The next steps?
Currently, it continues to improve its loyalty with new communication formats such as EMMA’s Native Ads and the development of Customer Journeys campaigns. Imagin uses the platform as a content manager for its marketplace, thanks to the different EMMA formats.