Intelligent and dynamic predefined segments
Our segmentation engine based on user behavior and attributes, uses machine learning to identify behavior patterns and create custom user segments for your App that may be useful.
What is a loyal user for you? What user segment is about to uninstall my App?
These are the questions that help you answer EMMA Segments by using more than 100 different filters that allow you to reach a level of granularity never seen before in the industry; filters on types of devices, location, actions made by the user, attributes of their user profile or even how their interaction with the acquisition or loyalty campaigns has been.
Any data that you can know about your users can be crossed at the moment with the rest of the information and obtain a segment, always dynamic, of the type of users you are looking for.