EMMA helps you to identify the different patterns of behavior of your users and classify them in different audiences to be able to impact them and analyze them in detail separately.
This way you can run custom retargeting campaigns, campaigns with lookalike segmentations or campaigns with excluded user lists.
Each audience is updated daily and you can share it between your different partners easily.
You can rely on:
- Time ranges
- User behavior (In-App Events)
- User attributes (Tags)
- Device attributes
With more than 100 different filters you can create the perfect audience for your campaign. This way, every time a user complies with your rules, they will become part of each audience (or will leave).
Always, in real time.
That way they are always updated. EMMA is integrated with different partners such as Facebook to make life easier.
You can share your audience exclusively, divide them between several partners or download them in CSV files to share through different channels.