In-App messages in your content and in your style
Currently, customers expect brands to reach them through their favorite channel. 73% of consumers use different channels to interact with a brand.
Marketing professionals respond to this by creating omnichannel loyalty strategies that help customers in their micro moments. However, choosing the right combination of channels can be difficult.
Here come into play factors such as accessibility, the ability to retrieve messages, the deliverability and normalization of the message in content.