EMMA can indicate who are the users who have uninstalled your App. In this way you can segment them to create audiences and contact them by other channels such as SMS or Email in order to reactivate them.
Uninstalls by media
EMMA allows you to filter your uninstalls by channel, media source or campaign. This way you can clearly and quickly identify who is your best traffic provider and who brings the least qualified traffic to your App.
As you can also identify each user who has uninstalled the App, you can perform follow-up actions to try to recover it through different channels such as SMS or Email.
Always, in real time.