Infinite experiments. Concrete results.
The A/B Test and data-based marketing are the perfect partners.This way you can trust your decisions without any doubt by joining intuition and data.
Improve your mobile experience
Analyze your users, understand their motivations to use your App. Create the perfect experience that really interests your users and evaluate the KPIs to continue creating value.
Designing, building and testing Apps has never been so easy.
Experience with your strategy
Marketing has to do especially with having the right conversation with your users.
With the EMMA A/B Test you can send multiple versions of the same message and see which version creates the greatest impact on your users, on the chosen audience.
Optimal marketing tactics based on A/B tests aim to significantly increase your primary KPI metrics.
Experience with live user segments
For example, send a message when the user has completed a reservation or purchase.
Next, look at the results in real time.
Establish your hypothesis
Will emojis work for my industry?
What functionality do my users use most? A? B?
How are the Android CTRs vs. iOS?
Solve your doubts
EMMA helps you quickly validate your hypothesis and easily modify the results.
You can choose the age group, location, device type, delivery time and much more.
Test your hypothesis
Experimentation is the core of innovation.
Your users are evolving. And you should too.
With the A/B tests you can compare up to 10 different versions of a marketing campaign.
We have a winner!
Decide how to adjust your future actions and communications, or how much you want to spend on your next campaign and create a valuable long-term relationship with your users.
The winner takes it all!