EMMA / Resources


Be one step ahead of your mobile business needs.


The perfect guides to help app marketers create better experiences

CRM combining channels

The real CRM: Customer Retention Management. Push notifications, email, SMS, In-App messages…

The secrets of Onboarding

User retention begins with the first experience. Welcome and engage your new users in the best way.

Marketing Automation

Performing communication processes through a simple and automatic tool will make you App grow.

Push Notification: make the most of them

A well-done Push Notifications strategy is a very effective communication channel with your users.


Discover all our new content

Fintech Apps Whitepaper

The benchmark metrics in the life cycle of users and the strategies followed by the market-leading mobile payment apps.

Mobile App Marketing funnel

Lead your users through the marketing funnel to the last stage, turning them into loyal customers.

Reduce the uninstall rate

49% of apps are uninstalled in the first 30 days. Motivate your users to reduce the uninstall rate.

Top performance Analysis 2019

An analysis of the main performance networks, the most notable benchmarks and trends.

How to fight fraud

Follow these steps to avoid the reduction of the effectiveness of your app marketing campaigns.

Push Notifications for Fintech Apps

Create and send the perfect message to users, use the right words and launch it at the right time.


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