Apptitude

Shall we start waving goodbye to Windows Mobile?

Shall we start waving goodbye to Windows Mobile?

Maybe “mobile” is not what Windows best fits for. Maybe all the Windows Mobile line is not the most important business for Microsoft. Maybe, it’s time to say goodbye. Vahé: “we’re giving up on mobile” It’s not just a...
3 big issues with automation marketing rules

3 big issues with automation marketing rules

Yes, automation marketing is cool, but it has its own issues. More over, B2B companies are the ones that have a hard time when it comes to establishing automation marketing rules. Wait a min… what are automation marketing rules? Ok, let’s slow down....
What’s up with eCommerce in Latin America today?

What’s up with eCommerce in Latin America today?

Maybe not much people have high hopes on eCommerce in Latin America. However, you have to know that from Mexico to Argentina, technology’s shape-shifting and so is doing its mobile commerce market. Brazil, Argentina and Mexico It’s logical that with more...
Allo from the other side… at least we can say they are trying!

Allo from the other side… at least we can say they are trying!

(We did not intend to violate any copyrights with our title, Adele) Anyway, have you already tried on Allo? Just recently, Google launched its own instant messaging application, which really intends to fight with WhatsApp. Hello, Allo Even tough “Allo” was...
5 different reasons to trust in mobile video marketing

5 different reasons to trust in mobile video marketing

Yes, videos are sexy and you know it (ehm… we’re not talking about sexy videos, ok?). What we want to mean is that people spend much more time today watching videos on their mobile devices. Mobile video marketing, today’s reality That means that...
Wait a bit, don’t go iOS10 just now!

Wait a bit, don’t go iOS10 just now!

Yes, we all know it. Once something related to technology is just released, there’ll be errors around the corner. But… iOS10 has gone just too far. Installing iOS10? Hold on a second! Recently, Apple launched iOS10, the new acquisition for iPhone’s...

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