Los usuarios de apps móviles tienen una gran tasa de aceptación de las notificaciones push. Esto las convierte en el canal externo número uno para que los profesionales del marketing impulsen la actividad en las Apps, el compromiso y la retención a largo plazo. Lograr...
Los datos son una parte fundamental del app marketing. Usar esos datos de prueba para mejorar continuamente es esencial para alinear tus esfuerzos con las expectativas cambiantes de tus clientes. Haz Test A/B para mejorar el onboarding y todo lo se te ocurra. Si...
En una industria marcada por el cambio constante y la creciente demanda de una experiencia de usuario óptima, la capacidad para ofrecer un viaje personalizado y relevante a los usuarios no es solo cuestión de retención. Es la forma de distinguir tu marca y hacer...
Como especialistas en marketing móvil buscamos entender lo que los usuarios quieren. Seguimos el mapa de viaje del usuario y les proporcionamos instrucciones, información y actualizaciones en el camino. Ya sea usando notificaciones push, in-app messages u otro canal,...
El viejo conocido como CRM siempre ha respondido al tradicional Customer Relationship Management. Sin embargo cuando hablamos de App Marketing resulta mucho más adecuado hablar de Customer Retention Management. El CRM para las aplicaciones móviles se centra en dos...
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