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We won’t get tired of repeating this. Mobile marketing is today’s must; it became one of the most important parts of the marketing mix design.

The real deal with mobile marketing is that, although many brands want to implement it, not much of them really know the basic «do’s» and the «dont’s» in this discipline.

So, here we are again. From eMMa we want to share with you 3 singular ‘best practices’ (as if they come from a dummy handbook); they will make you go from Mario to Super Mario. Here we go!

Go responsive now

You may think «Ok dude, it’s 2016. Who hasn’t become mobile responsive yet?«. Well, bummers… lots of brands and organizations STILL are out of the responsive website rule. That’s really problematic, considering that from 2015 and further there are more mobile than desktop Internet users.

When a website is mobile responsive, it automatically fits in a mobile marketing strategy. Although your website may look very different on an smartphone, if you’re responsive you can assure that people will look up to your website.

This is important for mainly 2 reasons: first, potentially everyone will be able to access your information in an easy fashion. Next, Google will qualify you best, ‘cause Google says that responsive web design is their “recommended option,”; you know, do what Google says and you’ll be happily catching up organic mobile search traffic.

Go email mobile-friendly

Our friends at Mittum know a lot of this. Email is still part of the ‘core’ in every marketing strategy, as tool and as strategy.

Half the consumer population checks its email at a mobile device (tablet or smartphone), so this is an important information to look at. If your emails or newsletters don’t perform correctly on mobile devices, the game is over.

We will get to give you lots of mobile marketing practices for email in other posts, but consider these key elements: short headers, clean layouts and call to actions.

Consider an app for mobile marketing purposes

Ok, this is something to be considered into your mobile marketing strategy, but be careful. Everyone imagines that developing an app and getting into your customers’ screens will compell a big mobile marketing success.

You have to know that most of the apps downloaded are abandoned later. The only big reason to have an app is to get information that is not available somewhere else, such as account consulting (this is, for example, the reason of why banking apps are normally successful).

We’ve given you 3 best practices for mobile marketing, which one’s your favorite? What can you add in here? Share and comment.

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