Maybe «mobile» is not what Windows best fits for. Maybe all the Windows Mobile line is not the most important business for Microsoft. Maybe, it’s time to say goodbye.
Vahé: «we’re giving up on mobile»
It’s not just a presumption. Vahé Torossian, president of Microsoft France, recently stated that the company was «giving up on mobile».
Basically, in his interview he remarks that «the strategy on Windows Phone is to focus on enterprise customers«; he clearly states that «Microsoft is out of the mass market» (referring to smartphones) and that they would «bet on a technology leap in a few years with a paradigm shift«.
Then again, this clearly proofs that Microsoft is nowhere staying in the consumer smartphone market, at least not for the next few years.
It’s certainly a sad scenario for Microsoft in the battle for the mass market; instead, they now have to switch on business users. The conference held earlier in 2016 was some hint for it, after all – peeps at Microsoft clearly stated that Windows 10 Mobile was not really «a priority» for the company this year.
Well, maybe it’s not a «real goodbye» for Windows Mobile, just temporary
Of course, this doesn’t mean a «total stop» for the sons of Gates; Microsoft will continue supporting and updating Windows smartphones for this specific business market.
There’s no doubt about it, since Windows 10 Mobile continues to get new builds for Insiders to test, and the most recent smartphones—the Lumia 950, XL 950 and 650—continue to be actively supported by Microsoft.
Even then, there are other cool developments held this year regarding Windows Mobile; Microsoft is planning to add fingerprint scans (biometric authentication) in their mobile operating system, allowing you to do everything from the tip of your finger. Through this revelation, Microsoft showed that Windows is (still) not dead in innovation.
Shall we expect Microsoft to return to the mobile mass market?
Yes… maybe Microsoft will return some day to the mass market, but they’ll have a long and tedious battle against Apple and Google, companies that have just been evolving and evolving within their mobile oferta (and hell do they have a neat marketing strategy).
And even if they manage to set a brilliant strategy, they’ll have to re-build confidence with developers and users, which is going to be a very, very tough task.