Stats, stats, stats… everyone wants stats. Why? Because they make us feel more confident about an industry or action in particular – and well, heck yes, they do.
Automation marketing has had a tough road, we’re not going to lie to you. Maybe its adoption was not as fast as we thought – but well, 2016 and 2017 so far have been good, very good years.
Automation marketing stats from LeadMD, Ascend2 and Three Deep (2016):
Why can we state this? There are quite a few reports from serious companies that allow us to share you the next automation marketing stats that’ll be keeping you confident (so confident we know you’re going to try EMMA now… and maybe, just maybe, you’ll be investing in it!).
Anyway, here they are:
- LeadMD @ “The 2016 Marketing Maturity Benchmark Report”:
- 21% of respondents report an individual maturity level of above average or higher with marketing automation.
- 92% report improving their qualified lead pipeline as a top goal. Followed by customer retention (81%) and lead / pipeline velocity with 66%.
- 1/2 of companies report no increate at all in qualified leads since implementing marketing automation, while 19% saw dramatic increase in qualified leads with marketing automation.
- Ascend2 @ “Marketing Automation Trends Survey (2016)”:
- 63% of companies outsource all or part of marketing automation strategy planning. 51% use a combination of outsourced and in-house resources (12% outsourced all to a specialist, 37% use in-house resources only).
- The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales renevue (47%).
- Three Deep + Ascend2 @ “Marketing Automation Trends for Success (2016)”:
- 32% of companies consider marketing automation “very successful” at achieving important goals.
Our thought from this automation marketing stats:
Maybe stats are just collected data until we look around ’em and give our opinion. When we analyze ’em right at EMMA’s meetings, we really know that we’ve got ourselves packed with a huge opportunity!
From whichever point you see it, automation marketing is considered part of the strategic precepts of the company itself, being a crucial effort to improve the marketing automation funnel in hopes of better and more qualified leads.
In which stage are you up today related to automation marketing? Please share your thoughts.