In the wild world of B2B sales and marketing, the concept of “the funnel” is key; it has prevailed since traditional marketing, sales and management systems, but has rightly evolved along with technology in the first 2 decades of the 21st century.
Marketing funnel automation, righteous and useful
Nowadays, the automation input shines bright before our eyes, and marketing funnel automation is more important than ever (as a process itself).
Connecting with the right people and generating quality leads requires investment, simply because we live in a hyper-connected era in which the correct processing of business information (from the insides to the outsides) is key to successfully close deals.
That being said, at EMMA we’ve compiled 3 basic ideas or statements that will help you to understand the importance of marketing funnel automation for B2B peeps.
1. Come together, right now, over me
Firstly, the automation of your marketing funnel through the right platforms will help you and your company on bringing together all data.
An automated data organizing process means less stressful workflows for the sales and marketing teams; what’s cooler, is that the process itself can also bring together social, web or email information, taking the company in one long but precise way to customer acquisition.
2. Being in the front line
According to a recent report from Ascend2 regarding marketing funnel automation topics, 59% of the companies do not use marketing technology to its full extent.
While this can be related to lack of understanding or not choosing the right platforms, what’s really true is that there’s a lot of opportunities to be explored for 6 out of each 10 companies, so it’s quite a big idea to develop new capabilities within your team and invest in the correct tools (yes, you know you want to be in the 4 out of 10 who really employ marketing automation to its full extent).
3. ROI is assured
Recent numbers from VentureBeat indicate that in 2016, 80% of users who automated their marketing automation funnels saw an increase in leads (12% of ’em saw increases above 50%, OMG!).
We can’t really tell you which ones where quality ones, but you can understand that more leads is better than no leads at all.
So, tell us. Are you still thinking on winning war with a knife and a fork? Or shall you choose the automation path for your marketing funnel? The rest is up to you, my friend.