Yes, we all know it. Mobile is not apps, downloads, data. The original drive for the functionality of mobile is to contact people, to get in contact, to drive a message.
In this new era, we get to see the cross between data and telecomm. The best example are services like Amazon, in which you get to send a simple SMS and their customer department will contact you back either by mail or by your app account.
Apple’s iMessage is just smarter, folks
In that sense, Apple is no fool. The company founded by Steve Jobs opened recently its iMessage platform to developers.
And that, buddies, is just GREAT. Why? Because just imagine, companies pay lots and lots of greens for reaching customers through social media – then imagine what would happen if they get get the opportunity to access potential customers one on one.
Possibilities become endless. If platforms like iMessage open up to crossings between data and messaging, they may as sure outrank social media in some sort of way.
With this opening, Apple pushed itself directly to compete with Facebook’s strategy on Messenger (you remember it well, the chat bots!). And it’s competing right into it not by the social path, but by the mobile marketing path.
But you know what’s the brightest thing in there? Apple never made a huge investment in social media (heh, they don’t even have Twitter!) because Tim Cook’s empire knew that over time, mobile would simply go social.
The automation component
If Apple’s iMessage possibilities aren’t enough for you, then just combine it with automation marketing. Possibilities just go berserk.
Mobile marketing automation tools (hem… like eMMa?) empower marketers today to be smarter, not just with mobile messaging, but with other type of tools.
You can go from A/B testing to push notifications; from audience segmenting and marketing analytics that specifically outreach the mobile behavior, to the the possibility to dynamically change content based on smart rules.
Anyway, the real deal here is to push together automated content and messaging within web prompts or push notifications, that way you assure your user (er, consumer!) receives ‘the right message at the right time, and on the right device’.
Are you up to the living? Are you going to exploit iMessage as a new possibility for your mobile marketing strategy? Please share, comment (and subscribe, please?).