With mobile marketing strategies everywhere, there’s a very important concept that you’ve to use today without a doubt: push notifications.
You practically live submerged in push notifications
As of today, you may well be living surrounded by push notifications. You get them every time a friend tags you in an uncomfortable photo in Facebook (yes, that my friend is a push notification).
The push notifications may be understood as text message alerts that users receive in their devices, even locked, giving an specific information to the end users, pushing them to an specific action (such as opening the app to read a new message).
This allows a smartphone to receive and display social media or text message alerts even when the device’s screen is locked and the social media application that is pushing the notification is closed.
The thing is, that your typical mobile business app is not Facebook. You have to do A LOT of things to get your users’ attention.
Get your users’ attention in a disruptive fashion
Typically, the end user must opt-in to receive a push notification from any mobile app. These opt-in process usually takes place during installation processes; in those, users normally also get a way to deactivate push notifications later on if they don’t get suited to them.
One of the most important advantages that push notifications give to apps’ managers are the possibility to instantly connect (er, notify) users with important messages: from new private messages from your network to a very important last minute report.
The thing is, that different devices and services rely on different methods to deliver push notifications. In the case of Apple, for example, the developers can use the “Apple Push Notifications Service’s Developers application” (what a name, isn’t it) programming interface (APIs) to have their apps deliver push notifications to iOS devices.
Whichever the method and device, a push notification is so powerful (and have to be in there with your mobile strategy) because it disrupts whatever the user is doing and forces it to take action.
As a closing message, we want to encourage you to introduce ’em in your strategy; for example, one pair of industries that today relay a lot (and we mean, A LOT) in push notifications are the retail and eCommerce industries.
Why? Both of ’em encourage users to sign up to receive push notifications in return for receiving instant alerts about special sales and events. And you know, they generate lots’ and lots’ of bucks.
So, what do you think? Are you willing to put some effort in ‘pushes’ for your marketing strategy? Come on, give it a try!